Private Label Brands : BLOG : お名紋

Matchbox Design・ドイツ「Ja!」のマッチ

Finding lovely private label brands at local supermarkets.
This is one of my favorite things to do when I travel. In Germany, I’d say I like “Ja!” by REWE, although not all of them, but the ones for household items with more simple design. like this matchbox in the center.

旅先での楽しみは、地元スーパーのイケてるＰＢ商品探し。ドイツではいまいちお気に入りが無く、唯一スーパーREWEの「Ja！」シリーズの雑貨周りがシンプルで好き。

カーサブルータスジェネラルストア　

This “Ja!” was featured in japanese design magazine [Casa BRUTUS]. Looks cheerful, ja? Maybe I should also make an alubum of my extreme favorite PLB, from swedish supermarket “ELDORADO”…

その「Ja！」がカーサで特集されたらば、五割増しでよく見えて少々嫉妬した。私もこういうアルバム作ろうかな、、と思って、一番のお気に入りスウェーデンのスーパー「ELDORADO」を・・・
・・・検索して大ショック。

A new packaging design for the discount brand Eldorado was launched to signify the Group’s commitment to offer attractive discount products for customers who want to buy low-price products with quality ingredients.